Magazine readers account for $6 trillion dollars spent per year- 92% of total U.S. adult spending.
(vs. 78% Social Media Users)
(vs. 76% TV Viewers)
(vs. 82% Social Media users)
(vs. 84% TV Viewers)
(vs. 85% TV Viewers)
(vs. 85% Social Media Users)
(vs. 71% Social Media Users)
Magazines are proven to deliver the highest return per advertising dollar spent vs. other media. Print advertising builds loyalty among consumers, resulting in the greatest percentage of brand favorability and purchase intent. After 5 exposures, the engagement increases at a faster rate, delivering more than other media.
Frequency in print media yields higher purchase intent than online or TV.
Print ads get the right message to the right audience, which is why they are more effective at driving sales than ads in other media What’s more, increased frequency of exposure significantly heightens purchase intent.
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