By Tony Silber | From MediaPost “The State Of Digital Advertising Is (Still) Bad,” ran a headline in MediaPostlast month. This seems like the endemic narrative in
By Christine Moorman, Megan Ryan, and Nader Tavassoli | From Harvard Business Review Summary. Pundits have long predicted the demise of traditional advertising. However, it is alive and
The study will focus on billions of dollars that marketers say are unaccounted for in the automated ad-buying process, as well as other transparency concerns
From Page Four Media | Sourced The Washington Post America Is on The Verge of a Travel Spending Boom Americans have set aside $2.4 trillion in
From Page Four Media Experts assess how advertising is impacting the environment Today the internet as a whole emits about as much CO2 as
By Kelly Augustine | From MRI-Simmons What I discovered building the 2021 Factbook When I was a young child, a visit to my grandparents’ house
By Joe Mandese | From Media Daily News Contextual targeting based on the contextual environment of the media consumers are present on is projected to
The MPA Magazine Media Factbook is one of the most widely sourced and relied upon tools in our industry. The Factbook features noteworthy research, useful
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