By Tony Silber | From MediaPost “The State Of Digital Advertising Is (Still) Bad,” ran a headline in MediaPostlast month. This seems like the endemic narrative in
By Christine Moorman, Megan Ryan, and Nader Tavassoli | From Harvard Business Review Summary. Pundits have long predicted the demise of traditional advertising. However, it is alive and
The study will focus on billions of dollars that marketers say are unaccounted for in the automated ad-buying process, as well as other transparency concerns
By Jordan Tyler and Josh Sosland | From Pet Food Processing MINNEAPOLIS — General Mills has reported strong growth for its pet segment so far
The MPA Magazine Media Factbook is one of the most widely sourced and relied upon tools in our industry. The Factbook features noteworthy research, useful
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